Online

Can your products or services be offered online? True e-commerce in the Middle East is in its infancy, but e-portals are relatively inexpensive to setup and need to be invested in usually only once and maintained thereafter. With online penetration rates still way below global averages, it remains to be seen how effective online channels become in the midterm.

Facebook, Twitter, Linkedin, Meet the Boss, and A Small World are only few online venues available today to create a presence for your company in cyberspace. Yes, it is happening faster than ever. If your business does not have a store in cyberspace, you need to move quickly. We are not referring to e-commerce, or online sales portals, we mean social networking with your customers!

Print

How good is your product literature? How do you communicate your product offering to your customers? Many companies publish their own in house magazine or special to promote themselves on a regular basis. Why shouldn’t you do the same? Time after time, studies still show that the average consumer prefers to pickup printed materials rather than browse online.

Cross Marketing and Polination Channels

Do your products or services compliment those of another sector? Car dealers and auto financing establishments? Bookstores and Coffee? Hotels and Airlines?Loyalty programs, air miles, and business exchange forums are only a few ideas out there. No one organization will have the resources to do everything itself. Looking to companies in sectors which compliment your business is one way to increase sales through direct and indirect referrals.

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