What do Customers want ?



Customers need...

A) Education
In the entire GCC, the only market that is doing something is Bahrain. It is the only market where the regulators are getting involved in awareness, sponsoring educational initiatives and awareness publications. It is the only place where its local insurance society shares information, exchanges ideas, and gets together.

B) Tangibility
Insurance is no more than a promise written on a piece of paper. It’s a promise most customers do not understand, do not trust, and view as an irritating cost rather than a form of protection.

Insurers need to embrace the customer, need to publicize their claims paying records.

Make their marketing materials more attractive, even incentivise the customer.